Methods and apparatus are provided for preserving privacy of data collected from a vehicle. In one embodiment, a method includes, receiving, by a processor, privacy preferences entered by a user of the vehicle; receiving, by the processor, the data collected from the vehicle; distorting, by the processor, the data; downsampling, by the processor, the distorted data based on the privacy preferences; and communicating, by the processor, the downsampled, distorted vehicle data to a third-party entity.